Sam, the top manager of techpark, decides to expand his business globally and creates a new market in erbia, a neighboring country. eventually, the company faces issues related to unskilled labor and poor resource positions/infrastructure, such as unreliable highway systems and improper communication networks. from this scenario, it can be inferred that sam failed to focus on the dimension of the external environment affecting business.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.