This exercise is to illustrate that the basic external market analytical models can be applied not only to s& p500 companies but also to a variety of social and economic activities. for example, this chapter discusses the drug-dealing business. you can apply the two analytical models (pest and porter's 5 forces) to analyzing this industry. similar analyses can be run on the story featured in the tv series breaking bad, the wire, or on terrorist activities if you have enough information on them. read the chapter 3 of freakonomics carefully, and answer the following questions. 1. based on your reading of the case, what is the biggest threat to jt's business model? 2. what you would do if you were jt to mitigate that threat?