Sun yip, the marketing manager at bryte systems inc., decides to enter into foreign markets as his company has surplus amounts of fluorescent light bulbs because of an accidental overrun in manufacturing. he has little or no intention of maintaining continuous market representation. sun yip’s firm is at which stage of international marketing involvement?
a. aggressive foreign marketing
b. infrequent global marketing
c. global marketing
d. regular foreign marketing
e. international marketing
Answers: 2
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