The manager of a shopping mall wishes to expand the number of shops available in the food court. she has a market researcher survey the first 110 customers who come into the food court during weekend afternoons to determine what types of food the shoppers would like to see added to the food court. the survey has bias. what is the cause of the bias?
a. nonresponse
b. response bias
c. sampling bias

Sampling bias

Explanation:

According to my research on different research methods, I can say that based on the information provided within the question the survey bias that is affecting the study is called Sampling bias. This is a bias in which the sample is collected in a way that only some of the percentage of possible samplers will give their opinion. This is the case in this situation because since she is only surveying the first 110 people, all those people are most likely getting breakfast so they are going to want breakfast foods which does not apply to what people want later in the day.

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whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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