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Cl inc., a new firm, used mass media to gain traction among customers. the company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. it also opted for direct marketing on a project to project basis. the assimilation of these various promotional tools is commonly referred to as
mobile marketing
sales promotion activities
integrated marketing communications
omnichannel retailing
search advertising
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Cl inc., a new firm, used mass media to gain traction among customers. the company used sales promot...
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