As the holidays approach, corporate advertising is placed in a trade channel by large retailers such as jcpenney, macy’s, sears, and dillard’s. their main objective is to get people into their stores and get into the mood to shop rather than to look for a particular item or brand. this is an example of advertising.
a. institutional
b. direct response
c. external
d. professional

1) u. s. real gdp is substantially higher today than it was 60 years ago. what does this tell us, and what does it not tell us, about the well-being of u. s. residents? what are the limitations of the gdp as a measure of economic well-being? given the limitations, why is gdp usually regarded as the best single measure of a society’s economic well-being? 2) what is an intermediate good? how does an intermediate good differ from a final good? explain why it is the case that the value of intermediate goods produced and sold during the year is not included directly as part of gdp, but the value of intermediate goods produced and not sold is included directly as part of gdp.

What is the relationship among market segmentation, target markts, and consumer profiles?

Drag each label to the correct location on the image determine which actions by a manager are critical interactions - listening to complaints - interacting with customers - responding to complaints - assigning staff duties -taking action to address customer grievances -keeping track of reservations