The attempt to develop brand awareness and preference over time, as well as emphasize the benefits of using that brand is called
a. delayed response advertising.
b. selective demand stimulation.
c. corporate advertising.
d. primary demand stimulation.

The correct answer is B: sELECTIVE DEMAND STIMULATION

Explanation:

Selective demand happens when companies deliver messages that portray their brand as the best match for the needs and desires of the target market. Selective demand features the advertiser trying to influence the target audience to select its brand over alternatives. Selective demand advertising is for businesses competing in well-established industries and markets.

Companies use a variety of strategies to depict selective demand. Some use benefit positioning, where they showcase the specific benefits of their products that are unique in the market. Others use competitive positioning, where they state how their products are better or distinct from those offered by competitors. Another positioning alternative is user positioning. This is where the brand focuses on matching its benefits to the needs of a particular type of user.

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