Business, 04.09.2019 04:10 khynia11

Which of the following statements is not true?
a. the objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage.
b. the term "products" refers to tangible goods only.
c. the product decision includes the selection, definition, and design of products.
d. many service firms refer to their offerings as "products."

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Which of the following statements is not true?
a. the objective of the product decision is to...