All of the following are true about marketing except which?
a) marketing is a broader activity than advertising.
b) marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
c) successful marketing usually results in one "winner" and one or more "losers."
d) when an organization engages in marketing, it should also create value for its partners and society.
e) marketing is a broader activity than personal selling.
Answers: 2
Business, 22.06.2019 00:40, alaynagrace1111
Select the statement that indicates tina's company is a partnership. tina jones is a dancer specializing in latin dance styles. she always wanted to have her own dance studio where she could teach dancing to young and old alike. in 2006, she opened her first dance studio, electric diva, in madison triangle. it was a great choice as a business location because it's well-connected by highways to most places in the city. she leased the space for three years. her initial investment included a good sound system, cheerful interior design, and strong flooring. to raise capital for the business, tina turned to her brother-in-law, philip. philip made half the financial investment. he manages the accounts and social media needs of the business. he has a 30% share in trisha's business. together, they expanded the business to three dance studios in the city and plan to open franchises in other cities.
Answers: 1
Business, 22.06.2019 06:30, coralaguilar1702
73. calculate the weighted average cost of capital (wacc) based on the following information: the equity multiplier is 1.66; the interest rate on debt is 13%; the required return to equity holders is 22%; and the tax rate is 35%. (a) 15.6% (b) 16.0% (c) 15.0% (d) 16.6% (e) none of the above
Answers: 2
Business, 22.06.2019 19:20, josh200508
Advertisers are usually very conscious of their audience. choose an issue of a popular magazine such as time, sports illustrated, vanity fair, rolling stone, or the like. from that issue select three advertisements to analyze. try to determine the audience being appealed to in each advertisement and analyze the appeals used to persuade buyers. how might the appeals differ is the ads were designed to persuade a different audience.
Answers: 2
Business, 23.06.2019 00:30, RSanyuathey711
Braden’s ice cream shop is losing business. he knows that customers are no longer choosing his product because a competing product has become less expensive, yet he has refused to lower his prices. what has happened to braden’s business?
Answers: 1
All of the following are true about marketing except which?
a) marketing is a broader activi...
a) marketing is a broader activi...
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