Match the following five types of perceived risk when purchasing a product with their corresponding definitions.
a. risk that one may lose self-respect due to making a bad decision. for instance, expensive luxury goods could cause the consumer to feel extensive guilt
b. risk that the product choice will reflect poorly on the consumer and damage his or her self-esteem or confidence
c. risk that the product may physically threaten or harm the consumer.
d. risk that occurs when making a poor choice will have a financial consequence. any purchase that costs a lot is subject to this risk.
e. risk that the product may not operate as the consumer needs or expects.
1. monetary risk
2. functional risk
3. physical risk
4. social risk
5. psychological risk
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