Acompany that adapts its product features for an international market is pursuing one of the three principle strategic options: a. a transnational strategy of appealing to local tastes and preferences through customization. b. a global strategy of offering products to a worldwide market. c. a global-custom strategy of think and act local, appealing to local markets. d. the strategic alliance approach of working with local companies to support local markets.

Which of the following statements concerning an organization's strategy is true? a. cost accountants formulate strategy in an organization since they have more inputs about costs. b. businesses usually follow one of two broad strategies: offering a quality product at a high price, or offering a unique product or service priced lower than the competition. c. a good strategy will always overcome poor implementation. d. strategy specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives.