Good marketing research us identify what customers have purchased in the past and what they are likely to want in the future. super fun world is preparing to open its latest theme park in shanghai. it will be collecting lots of information on what customers want while they are at the park. the marketing research company representing super fun might create original surveys with targeted questions that it collect reliable information. this type of research is described by marketing professionals as the collection of

Owns a machine that can produce two specialized products. production time for product tlx is two units per hour and for product mtv is four units per hour. the machine’s capacity is 2,100 hours per year. both products are sold to a single customer who has agreed to buy all of the company’s output up to a maximum of 3,570 units of product tlx and 1,610 units of product mtv. selling prices and variable costs per unit to produce the products follow. product tlx product mtv selling price per unit $ 11.50 $ 6.90 variable costs per unit 3.45 4.14 determine the company's most profitable sales mix and the contribution margin that results from that sales mix.