As ceo of alabama archery supplies, bertrand applies ethical standards derived from religious principles. for businesses, religious principles can be a. a rallying point to increase employee motivation. b. all of the choices. c. the basis for an action that leads to negative publicity. d. a unifying force for employees.

Option B

Explanation: The relationship between religion and business is very vague. Religion can work both positively and negatively for the business.

It can work as motivational factor for the employees by making them relate to their jobs more at personal level and bringing unity into the organisation on the basis of a common factor which influence everyone heavily.

However it can also lead to negative publicity as the objective of business and religion are completely different and the activities done for profits can affect someone's religious sentiments, thus, negative publicity.

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