Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?
multiple choice
a. erp
b. crm
c. scm
d. all of these

b. CRM

Explanation:

According to my research on the different business and marketing terms used by businesses, I can say that the term being defined by the information provided within the question is CRM (Customer Relationship Management). This is a business approach that focuses on all decisions based on their customers by using data analysis about a customers history to improve business relationship.

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