Integrated brand promotion
a. is only important for national advertising campaigns.
b....
Business, 15.08.2019 07:30 elyzeraganitowlkn9
Integrated brand promotion
a. is only important for national advertising campaigns.
b. pertains only to campaigns involving three or more media options.
c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.
d. is regulated on a federal level by the federal trade commission (ftc).
Answers: 3
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