Unlike advertising, public relations : (a) supports promotional efforts by generating free media attention.(b) accounts for a greater increase in marketing spending.(c) converts mass media advertising into direct marketing.(d) is considered a human resources function. (e) should not be considered as part of the marketing area.

A. supports promotional efforts by generating free media attention is the correct option.

Explanation:

Advertising and PR both are ways to build the brand and communicate with target audiences. They both have some similarities and some dissimilarities. The basic difference between them is that in advertising the space is paid, while in public relations the results are earned through the information provided to media in the form of press releases and pitches. The goals and objectives are different for both of them, while public relations help to build brand awareness . It follows the formula that consumers are like to do more business with the company they most likely admire and trust. While the advertisements are meant for a  market to get more sales, its focus is more on the promotion of a product.

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