Assume that the following balance sheet portrays the state of the banking system. the banks currently have no excess reserves. assets liabilities and net worth (billions of dollars) total reserves 40 checkable deposits 160 loans 50 securities 70 total 160 total 160 what is the required reserve ratio? 10% 40% 25% 5% suppose that the federal reserve (the "fed") buys $10 million of bonds from a bond dealer, who immediately deposits the funds in her checking account. what is the initial impact of this transaction? the banking system's holdings of securities rise by $10 million, and the banking system's total reserves fall by $10 million. checkable deposits rise by $10 million, and the banking system's holdings of securities rise by $10 million. checkable deposits rise by $10 million, and the banking system's total reserves rise by $10 million. the banking system's holdings of securities fall by $10 million, and the banking system's total reserves rise by $10 million. as a result of the fed's purchase of $10 million of securities, checkable deposits in the banking system can potentially by as much as .

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Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?

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