You purchase a $30, nonrefundable ticket to a play at a local theater. ten minutes into the show you realize that it is not a very good show and place only a $10 value on seeing the remainder of the show. alternatively you could leave the theater and go home and watch tv or read a book. you place an $8 value on watching tv and a $6 value on reading a book. a. you should go home and watch tv. b. you should go home and read a book. c. you should stay and watch the remainder of the show. d. you should go home and either watch tv or read a book.

Craig complained to his friend jess that a class was too hard and he believed that the teacher was not being fair with his grading standards. jess replied, "craig, you really have an attitude problem." what is the relationship between the manner that the term attitude is used in common conversation and the how it is defined in consumer behavior? there is no relationship. common usage is not the same as attitudes as seen by the researchers who study consumer behavior. the term attitude is widely used in popular culture in much the same way it is used in studying consumer behavior. they are different in that popular culture does not recognize that attitudes are temporary. otherwise the usage is the same. they are similar except that popular culture assumes that attitudes are related to beliefs, and research scientists have shown that there is no such relationship.