Tara keegan owns live well, a small chain of health stores offering a variety of natural health products and related services. in order to implement integrated marketing communications, tara has hired a marketing communications director, whose job it will be to ensure that each will deliver a consistent and positive message to consumers about the company.

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Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each brand contact will deliver a consistent and positive message to consumers about the company.

When you establish Integrated Marketing Communications in your company, what you are doing is to make sure that all types of communications are joined together. Working together, communications and messages can have more power to deliver a strong message to your clients. That is why Tara has hired an IMC Director, to establish a consistent and positive communication message that strengthens the brand.