Acompany's core values relate to certain designated beliefs, traits, and ways of doing things that are widely viewed as "good" or "desirable" or even "noble" and that are adopted by a company to guide the actions and behavior of company personnel in conducting the company's business and pursuing its strategic vision and mission. how the company will balance its pursuit of profit against efforts to be ethical, deliver good value to customers, treat employees and suppliers fairly, and support worthy charitable activities. the business principles and philosophy that underpin the company's mission, strategic vision, and strategy. the basic assumptions regarding the business that management is operating under whether it will emphasize stock price appreciation or higher dividend payments to shareholders, whether it will pursue rapid growth or steady growth, and whether it will put more emphasis on the achievement of short-term performance targets or long-range performance targets.