Arisk-neutral consumer is deciding whether to purchase a homogeneous product from one of two firms. one firm produces an unreliable product and the other a reliable product. at the time of the sale, the consumer is unable to distinguish between the two firms’ products. from the consumer’s perspective, there is an equal chance that a given firm’s product is reliable or unreliable. the maximum amount this consumer will pay for an unreliable product is $0, while she will pay $210 for a reliable product. a. given this uncertainty, what is the most this consumer will pay to purchase one unit of this product

Ancho corp. is an automobile company whose core competency lies in manufacturing petrol- and diesel- based cars. the company realizes that more of its potential customers are switching to electric cars. the r& d department of the company acquires competencies in developing electric cars and launches its first hybrid car, which uses both gas and electricity. in this scenario, ancho is primarilya. leveraging new core competencies to improve current market position. b. redeploying existing core competencies to compete in future markets. c. unlearning existing core competencies to create and compete in markets of the future. d. building new core competencies to protect and extend current market position