Elkhorn, inc., which has excess capacity, received a special order for 4,800 units at a price of $15 per unit. currently, production and sales are anticipated to be 12,000 units without considering the special order. budget information for the current year follows. sales $ 252,000 less: cost of goods sold 174,000 gross margin $ 78,000 cost of goods sold includes $30,000 of fixed manufacturing cost. if the special order is accepted, the company's income will:

Marketing1. suppose the average price for a new disposable cell phone is $20, and the total market potential for that product is $4 million. topco, inc. has a planned market share of 10 percent. how many phones does topco have the potential to sell in this market? 20,0002. use the data from question 3 to calculate topco, inc.'s planned market share in dollars. $400,0003. atlantic car rental charges $29.95 per day to rent a mid-size automobile. pacific car rental, atlantic's main competitor, just reduced prices on all its car rentals. in response, atlantic reduced its prices by 5 percent. now how much does it cost to rent a mid-size automobile from atlantic? $28.45

Which investment has the liquidity and can be converted into cash easily?

Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?