New balance has many offerings. it makes the minimus line of shoes with a vibram outsole and revlite cushioning for those who want to "feel the trail." its 1260v2 shoe incorporates stabilicore technology to "deliver a plush, smooth, and stable ride." and its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing abzorb insole, and encap to promote a healthy gait." the strategy of appealing to different types of customers in this way is an example of:

Dollar shave club is an ecommerce start-up that delivers razors to its subscribers by mail. by doing this, dollar shave club is using a(n) to disrupt an existing market. a. innovation ecosystem b. architectural innovation c. business model innovation d. incremental innovation

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.

In january, knox company requisitions raw materials for production as follows: job 1 $915, job 2 $1,590, job 3 $771, and general factory use $704. during january, time tickets show that the factory labor of $6,300 was used as follows: job 1 $2,344, job 2 $1,711, job 3 $1,554, and general factory use $691. prepare the job cost sheets for each of the three jobs.