Consideration is required in every contract. it is what a person will receive in return for performing a contract obligation. suppose dan agrees to purchase marty's car for $1,000. dan's payment of $1,000 is the consideration marty will receive for the car. title to and possession of the car are the consideration dan will receive in exchange. consideration can be anything, as long as it is the product of a bargained-for exchange. in a business context, it is often (but not always) money.