Business, 17.07.2019 23:40 trevorpeterson20
In the multiplex industry, vibrant movies inc. is an upscale multiplex that focuses on superior customer experience. the firm charges premium prices for its movie tickets and services. global cine inc., in contrast, charges the lowest price in the industry with its no-frills approach. in between these two segments is true movies inc., which offers a customer experience comparable to that of vibrant movies at a price almost as low as that of global cine. what strategy is true movies pursuing in this scenario?
a) product diversification strategy
b) market penetration strategy
c) liquidation strategy
d) integration strategy
Answers: 3
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