Before starting pedigree pajamas, the owner of the company realized that he was treating his dog as if it were a child and that a lot of his friends did the same thing. so in what he perceived as a dog-friendly environment, he launched a line of doggie pajamas—available from size 6 for chihuahuas to size 30 for great danes. the ads for pedigree pajamas had to convince people that dogs slept better in pajamas. a product that has to create primary demand is more than likely in the stage of the product life cycle.
a. pioneering
b. introductory
c. maturity
d. growth
e. revitalization