K. johnson, inc.'s managers want to evaluate the firm's prior-year performance in terms of its contribution to shareholder value. this past year, the firm earned an operating income return on investment of 12 percent, compared to an industry norm of 11 percent. it has been estimated that the firm's investors have an opportunity cost on their funds of 14 percent, which is the same as the firm's overall cost of capital. the firm's total assets for the year were $ 100 million. compute the amount of economic value created or destroyed by the firm. how does your finding support or fail to support what you would conclude using ratio analysis to evaluate the firm's performance? assume that the firm has no debt.

For example, the upper right cell shows that if expresso advertises and beantown doesn't advertise, expresso will make a profit of $15 million, and beantown will make a profit of $2 million. assume this is a simultaneous game and that expresso and beantown are both profit-maximizing firms. if expresso decides to advertise, it will earn a profit of $ million if beantown advertises and a profit of $ million if beantown does not advertise. if expresso decides not to advertise, it will earn a profit of $ million if beantown advertises and a profit of $ million if beantown does not advertise. if beantown advertises, expresso makes a higher profit if it chooses . if beantown doesn't advertise, expresso makes a higher profit if it chooses . suppose that both firms start off not advertising. if the firms act independently, what strategies will they end up choosing? expresso will choose to advertise and beantown will choose not to advertise. expresso will choose not to advertise and beantown will choose to advertise. both firms will choose to advertise. both firms will choose not to advertise.