When walt disney company's executives were planning to build a theme park in france, they firmly believed that the success of mcdonald's and coke as well as their own success in tokyo ensured the runaway success of their plans. disney policies prohibit sale or consumption of alcohol inside their theme parks which they also implemented in france. this proved to be a failure since consuming wine with the midday meal is a long-established custom in france. this is most likely a classical example of
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