International imports (i2) has two divisions, l and h. division l is the company’s low-risk division and would have a weighted average cost of capital of 8% if it was operated as an independent company. division h is the company’s high-risk division and would have a weighted average cost of capital of 14% if it was operated as an independent company. because the two divisions are the same size, the company has a composite weighted average cost of capital of 11%. division h is considering a project with an expected return of 12%. should international imports (i2) accept or reject the project? accept the project reject the project

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.