Minott jewelers, ltd., purchased store fixtures, display cases, and a maximum-security commercial safe for a lump-sum price of $27,000 from a bankrupt competitor. appraised values were as follows: store fixtures, $19,000; display cases, $22,000; commercial safe, $13,000. required: what cost should be recorded for the commercial safe?

He set of companies a product goes through on the way to the consumer is called the a. economic utility b. cottage industry c. market saturation d. distribution chain

Oliver's company is planning the launch of their hybrid cars. the company has included "never-before-seen" product benefits in the hybrid cars. which type of advertising should oliver's company use for the new cars?

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.