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Business, 02.07.2019 00:20 DM3449

Many retail video stores offer two alternative plans for renting films: a two-part tariff: pay an annual membership fee (e. g., $40) and then pay a small fee for the daily rental of each film (e. g., $2 per film per day). a straight rental fee: pay no membership fee, but pay a higher daily rental fee (e. g., $4 per film per day). what is the logic behind the two-part tariff in this case? offering these two plans is intended to

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