Which statement is a reason why many retailers are creating and promoting their own captive brands? captive brands carry evidence of a store’s affiliation and are available everywhere. captive brands are displayed separately from mainstream products in a store. a captive brand strategy allows retailers to ask a price similar or equal to manufacturers’ brands. a captive brand strategy allows retailers to market private brands as inferior to manufacturers’ brands.

Garrett is an executive vice president at samm hardware. he researches a proposal by a larger company, maximum hardware, to combine the two companies. by analyzing past performance, conducting focus groups, and interviewing maximum employees, garrett concludes that maximum has poor profit margins, sells shoddy merchandise, and treats customers poorly. what actions should garrett and samm hardware take? a. turn down the acquisition offer and prepare to resist a hostile takeover. b. attempt a friendly merger and use managerial hubris to improve results at maximum. c. welcome the acquisition and use knowledge transfer to impart sam hardware's management practices. d. do nothing; the two companies cannot combine without samm hardware's explicit consent.