Penningtons superstore, which specializes in plus-size fashions for women, wanted to determine if it should add a line of plus-size junior wear. the following statement reflects which step in the five-step marketing research approach? : “to compare the effectiveness of offering products for the teenage market in our current stores versus opening separate stores targeted directly to this market, let’s distribute questionnaires to current shoppers and solicit their opinions, set up some focus groups with plus-size teens, and locate any relevant secondary research.” a. define the problem b. develop the research plan c. collect relevant information d. develop findings and recommendations e. take marketing actions.

Which of the following is one of the advantages primarily associated with a performance appraisal? (a) it protects employees against discrimination on the basis of race. (b) it motivates employees to work on their shortcomings. (c) it encourages employees to play the role of the whistle-blower. (d) it accurately measures the resources of the firm.

Phoenix guitars is interested in pursuing backward integration to take greater ownership of the extraction of raw materials and production of components used in its signature line of guitars. although this approach would lower the overall cost of producing a guitar, the costs associated with producing electronic pickupsfor sound amplification are far greater than those associated with sourcing pickups from a reliable supplier. which of the following approaches is likely to produce superior results? a) invest in vertical integration despite the cost of producing pickups. b) abandon the idea of vertical integration entirely. c) pursue taper integration. d) introduce a budget line of guitars to diversify the firm's offerings.

Attainment of company goals in both an effective and efficient manner through planning, organizing, leading, and controlling is called