How does cobley connect the ideas of brands and force? what is his point about brands? 2. do consumers act in the ways that they say they do? why or why not? what is the lesson for marketing in this? 3. why do brands need to be careful about not making mistakes? 4. do companies have control over their brands in today's world? why or why not? 5. the video shows how physics can improve marketing. think of a specific insight or idea from a field other than business and discuss how this idea or insight could you as an entrepreneur. entrepreneurship as problem-solving < - your second lab link 1. how did elk become an entrepreneurship? 2. why is problem-solving important in entrepreneurship? 3. do you think you are a problem-solver? why or why not?

Landon mars, the company bookkeeper, recorded the $10,000 purchase of land as rent expense by decreasing cash and decreasing shareholders' equity. what is the effect of this error on the accounting equation

All else being equal, which is true about a firm with high operating leverage relative to a firm with low operating leverage? select one: a. a higher percentage of the high operating leverage firm's costs are fixed. b. the high operating leverage firm is exposed to less risk. c. the debt payments limit the high operating leverage firm's opportunities to turn a big profit. d. the high operating leverage firm has more debt.

Identify the accounting assumption or principle that is described below. (a) select the accounting assumption or principle is the rationale for why plant assets are not reported at liquidation value. (note: do not use the historical cost principle.) (b) select the accounting assumption or principle indicates that personal and business record-keeping should be separately maintained. (c) select the accounting assumption or principle assumes that the dollar is the "measuring stick" used to report on financial performance. (d) select the accounting assumption or principle separates financial information into time periods for reporting purposes. (e) select the accounting assumption or principle measurement basis used when a reliable estimate of fair value is not available. (f) select the accounting assumption or principle dictates that companies should disclose all circumstances and events that make a difference to financial statement users.