Successful companies try to maintain a positive relationship in the community in which they do business. in the textbook, colangelo explains that representing your core values in the community wins loyalty to your brand and attracts new customers (p. 62). entrepreneurs should remember that part of a company’s stewardship includes socially responsible actions in the community. in what ways do organizations gain trust and show they are socially responsible stewards? how is trust lost and how are reputations damaged? discuss examples of companies that are socially responsible and have earned the trust of the community. conversely, discuss other companies that have lost the trust of communities and damaged their reputations through social irresponsibility. what will you do to ensure that your organization maintains a positive reputation in the community?

According to herman, one of the differences of managing a nonprofit versus a for-profit corporation is

Shelby company produces three products: product x, product y, and product z. data concerning the three products follow (per unit): product x product y product z selling price $ 85 $ 65 $ 75 variable expenses: direct materials 25.50 19.50 5.25 labor and overhead 25.50 29.25 47.25 total variable expenses 51.00 48.75 52.50 contribution margin $ 34.00 $ 16.25 $ 22.50 contribution margin ratio 40 % 25 % 30 % demand for the company’s products is very strong, with far more orders each month than the company can produce with the available raw materials. the same material is used in each product. the material costs $8 per pound, with a maximum of 4,400 pounds available each month. required: a. compute contribution margin per pound of materials used. (round your intermediate calculations and final answers to 2 decimal places.) contribution margin per pound product x $ product y $ product z $ b. which orders would you advise the company to accept first, those for product x, for product y, or for product z? which orders second? third? product x product y product z

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?