Assume that wilymarketer is running an email campaign to acquire new customers. it is considering two options: review the following option choices. option a would use a high quality rental list of 100,000 email addresses. direct costs under this option would be the rental list at $250 cpm and creative, program management and reporting costs will be $10,000. if the email campaign brings in 623 new customers, what is its approximate customer acquisition cost? option b would rely on banner advertising at $20 cpm, which has a predicted click-through rate of 1.5 percent. the campaign is designed to reach 100,000 viewers, and its creative, program management and reporting costs will be $10,000. how many customers will it bring in and what is the approximate customer acquisition cost? based on the cost calculations which option would you recommend? would you consider anything else for recommending a particular option apart from the costs?

What are the period and vertical shift of the cosecant function below? period: ; vertical shift: 1 unit up period: ; vertical shift: 2 units up period: ; vertical shift: 1 unit up period: ; vertical shift: 2 units up?

Melissa is a very generous single woman. before this year, she had given over $11,400,000 in taxable gifts over the years and has completely exhausted her applicable credit amount. in the current year, melissa gave her daughter riley $100,000 and promptly filed her gift tax return. melissa did not make any other gifts this year. how much gift tax must riley pay the irs because of this transaction?

Suppose that two firms produce differentiated products and compete in prices. as in class, the two firms are located at two ends of a line one mile apart. consumers are evenly distributed along the line. the firms have identical marginal cost, $60. firm b produces a product with value $110 to consumers. firm a (located at 0 on the unit line) produces a higher quality product with value $120 to consumers. the cost of travel are directly related to the distance a consumer travels to purchase a good. if a consumerhas to travel a mile to purchase a good, the incur a cost of $20. if they have to travel x fraction of a mile, they incur a cost of $20x. (a) write down the expressions for how much a consumer at location d would value the products sold by firms a and b, if they set prices p_{a} and p_{b} ? (b) based on your expressions in (a), how much will be demanded from each firm if prices p_{a} and p_{b} are set? (c) what are the nash equilibrium prices?