According to sheryl connelly, ford's global consumer trends manager, millennial buyers want lifestyle accessories on their vehicles. in the context of consumer buying decisions, lifestyle refers to a. an individual's pattern of living expressed through activities, interests, and opinions b. one's perception or view of oneself c. an internal energizing force that directs a person's activities toward satisfying needs or achieving goals d. a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations e. an individual's enduring evaluation of feelings about and behavioral tendencies toward an object or idea

marketing strategies should be established before marketing objectives are decided. t/f

John has served as the chief operating officer (coo) for business graphics, inc., a publicly owned firm, the past 5 years. which of the following statements about john is correct? both john and the ceo of business graphics must certify to the sec that the firm's financial statements are accurate. as the coo, john will be ranked higher than the ceo but still below the cfo. in john's postition as the coo, it is highly unlikely that he would also be the chairperson of the board of directors. as the coo, john would typically be involved with accounting, finance, and asset purchase decisions.

Which of the following statements is correct? stockholders should generally be happier than bondholders to have managers invest in risky projects with high potential returns as opposed to safe projects with lower expected returns. potential conflicts between stockholders and bondholders are increased if a firm's bonds are convertible into its common stock. takeovers are most likely to be attempted if the target firm’s stock price is above its intrinsic value. one advantage of operating a business as a corporation is that stockholders can deduct their pro rata share of the taxes the firm pays, thereby eliminating the double taxation investors would face in a partnership.