Bmw receives data transmitted by each new vehicle it sells to employees understand how customers use the products and when service may be needed. this use of technology aids in bmw's efforts to interact in an ongoing basis with its customers.

This use of technology aids in BMW's "relationship marketing" efforts to interact in an ongoing basis with its customers.

Relationship marketing refers to a type of marketing that shifts focus far from deals exchanges to accentuate consumer satisfaction. It alludes to a short-term arrangement where both the purchaser and dealer have an enthusiasm for giving an all the more fulfilling trade. This methodology endeavors to disambiguiously rise above the straightforward post-purchase exchange process with a client to reach by giving a progressively all encompassing, customized purchase. Consequently, relationship marketing utilizes this experience to make more stronger ties between buyer and seller.