Charles zimmerman owns an acre of swampy land just off the interstate. he would like to pave the surface and build a gas station and truck stop on the lot. while doing research for his business plan, he will want to pay special attention to

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b. the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.