Business, 23.08.2019 01:40 makayla7635

Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?
a. test marketing
b. competitive benchmarking
c. concept testing
d. prototype testing

Answers: 1

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Which of the following describes a process in which marketers present an accurate description of a n...