Ineed with this assignment scenario the marketing plan decisions to be developed are for a furniture rental store. the store is located in a city of 300,000 people. you have to decide what types of furniture and other home furnishings to carry. you also must decide how to market rental furniture. your primary target market is made up of college students and young single workers. they live in five major apartment complexes, all but one of which is located in the southeast part of the city. you have research on the types of home furnishings usually purchased and leased by people fitting your target market characteristics. you also have a government report that identifies the average amount spent each month for various personal purchases, including home furnishings. you can identify which radio and television stations are most popular in your target market, the level of newspaper readership, and social media usage. you are aware of a research report that concludes people aged 16-29 are most influenced in purchase decisions by their close friends. you also have a buyer behavior study that suggests young people are more likely to buy used furniture than to rent or buy new furniture and that the typical consumer makes purchase or rental decisions within three days of signing a lease agreement on an apartment. the average consumers call or visit at least two businesses before deciding on their purchases of home furnishings. marketing plan section section area market analysis purpose and mission of the businesspurpose of this decision: to understand the marketing approach of the business that will have primary responsibility for the marketing strategy. questions 1. what is the company’s current view of marketing and its role in the business? type your answer here. 2. is the business with the primary responsibility for planning the marketing strategy a producer/ manufacturer, wholesaler/retailer, service business or other type of business organization? type your answer here. 3. how do current customers seem to make decisions about the purchase of products and services and what information sources to they use to aid in decision making? type your answer here. 4. is current competition faced by the business limited or intense and how does the business attempt to compete with other businesses in the market? type your answer here.
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