Business, 12.07.2019 00:00 cartizeb23

The three types of buying situations are theoretical and have little relation to what happens in the real world. call for different marketing and selling strategies. create confusion among b2b sellers. suggest that b2b sellers should develop one marketing mix to use for all situations. require business sellers to be consistent in their marketing mixes.

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The three types of buying situations are theoretical and have little relation to what happens in the...