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Business, 12.07.2019 19:30 cairolove228
The boston consulting group's matrix is based on the a. idea that a firm's market share and market attractiveness are the important factors for a marketing strategy. b. assumption that a firm's actions have a profitable impact on marketing strategy. c. business position and market attractiveness of the firm. d. philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy. e. idea that a product's market growth rate and market attractiveness determine the marketing strategy.
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