Business, 20.07.2019 11:30 Vanesssajohn2962

Lebron james, alex rodriguez, and other athletes are paid huge sums of money by companies for celebrity endorsements. if endorsements by these athletes create a clear understanding among consumers of the companies' products in comparison to competing products, they can with the firm's strategy. a. product excellence b. targeting c. positioning d. segmentation e. customer excellence

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Lebron james, alex rodriguez, and other athletes are paid huge sums of money by companies for celebr...