Why do most red flowers get pollinated by birds?

Most bird-pollinated flowers are both red and rich in nectar. The traditional explanation for this association is that, since red is inconspicuous to bees, it evolved to prevent bees from depleting the nectar of bird-pollinated flowers without effecting pollination

Well, both latitude and intensity of light affect temperature because, the higher the light intensity, the higher the temperature and since latitude is the measure of how close you are to the equator, then the closer to the equator you are, the higher the temperature is.