What is the definition of Logos?

Derived from a Greek word, Logos means “logic.” Logos is a literary device that can be described as a statement, sentence, or argument used to convince or persuade the targeted audience by employing reason or logic. In everyday life, arguments depend upon pathos and ethos besides logos.

Iwould say "important'". fashion is a form of art and self expression and is the 7th most important industry in the world and americans find fashion to be a big deal.