. This is a type of touchscreen technology used by many museums and other cultural sites that allows visitors to inquire about certain features of an artwork, its history, or its context within the larger artistic movement.

A. smart adapter
B. smart environment
C. smart phone
D. none of the above

Museums traditionally track which exhibits perform the best through visitor interviews, questionnaires, or simple observation. By curating the most engaging content, museums encourage visitors to return again and again. However, the traditional methods tend to attract only extreme responses, and observations “pollute” the natural museum experience.

Explanation:

Five years ago, the University of Birmingham imagined a way to change that in the Digital Humanities Hub with interactive technology. Although the research has evolved since then, the Hub’s primary goal continues to be the same: bringing people together to encourage interaction and conversation about history.

Shifting Research Goals at the Digital Humanities Hub

In 2013, the university decided to reinvent the museum experience, both for the public and for curators. Researchers and local cultural organizations wanted to organize content based on what the public wanted to see instead of what leadership thought the public wanted to see.

“If you create an exhibition or cultural content, it’s hard to measure whether it’s successful or not,” says the current co-director of the university’s Digital Humanities Hub, Dr. Henry Chapman.