Which type of rhetoric is used in the following advertising claim? 9 out of 10 veterinarians recommend that pet owners use fluffer-coat shampoo to keep their dog's coat healthy. a. pathos b. ethos c. logos d. none of the above.

Logos is the correct answer.

Explanation:

Logos is defined as a rhetorical appeal to the public's logic; it tries to persuade the target audience with a specific goal. One of its most important characteristics is the use of statistics, facts and information. As we can see in the advertising claim, there is an example of facts, when it says "9 out of 10 veterinarians" appealing to evidence and to numbers to persuade the public (and not any kind of evidence, but the one provided by experts).

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