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Arts, 01.06.2020 21:58 danielbamf1414

In the 1950s and 1960s, a playful direction called emerged among New York graphic designers. Letterforms became objects, and objects became letterforms. Gene Federico was one of the first graphic designers who delighted in using letterforms as images in his 1953 double-page advertisement from the New Yorker magazine, in which the perfectly round Os of Futura form bicycle wheels.

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