What is the meaning of connotation in visual communication?

It means that the work of art inspires or brings about a reaction in the viewer/listener/reader of an association or relationship (emotional or otherwise) to something outside the work of art. It may be an emotional response where the viewer feels an association with an event in his or her own life; it may be a mental association of the artwork with an historic event, or a philosophical concept; it may be the work actually refers to some real world event or cultural ideal or human condition to inspire the asociation within the viewer's mind. Puns, symbols and allusions are often used in this context.
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